If you’re jumpinginto the world of entrepreneurship, ecommerce is a smart way to go. This is especially true with the retail ecommerce market expected to hit a whopping$5.4 trillion by 2023.

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But how can you compete with all theecommerce brands out there?

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One of the secrets is having the righttools. Once you find the best website builder for your small business, you’llbe able to tap into a whole world of features and resources you need to build agorgeous, high-converting ecommerce website.

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So what exactly are those tools and how doyou use them? (And how much will they cost?)

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In this article, we’ll look at a few of the top website builders for small businesses. We’ll discuss the platforms, whatthey can help you achieve, and how you should choose the one that’s best foryour unique situation.

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Wondering which small business websitebuilder to use and what you’ll get out of your subscription? Let’s break downthe top options and their features to help you decide.

1.    Shopify: Best overall ecommerce site builder

If you ask around, many people will tell youthat Shopify is the best website builder for small business. It’s built such apositive reputation because it has a lot to offer new and experiencedentrepreneurs alike.

Shopify offers thousands of free and paidpre-built themes to help you jump right into building your website—no codingexperience necessary. It also has built-in tools and resources to help you runcomprehensive marketing campaigns to grow your store traffic and customer base,as well as comprehensive tracking tools to keep you on track.

If you’re interested in growing into anomnichannel brand, Shopify integrates with many other channels, includingsocial media like Facebook and TikTok, as well as online marketplaces likeAmazon and eBay. You can even use Shopify to sell in-person if you decide toopen a storefront or host a pop-up shop at local events.

Price: Basic plan starts at $29/month, plustransaction fees.

2.    Squarespace: Best for beautiful, responsive websites

Squarespace is a design powerhouse with alarge collection of stunning, fully responsive templates. Each Squarespacetemplate has elements that you can customize to suit your brand, from the fontsand colors to the background images and banners.

For small businesses, Squarespace offers theperfect blend of modern design and ease of use. It keeps site-building reallysimple and gives you all the necessary marketing tools to work with. Embeddingpopups and announcement bars is as easy as dragging and dropping them whereveryou want them to appear.

Squarespace also offers ecommerce tools youcan use to build an online store. These include order management, point ofsale, product image zoom, and more.

However, Squarespace has a bit of a learningcurve, and it lacks some of the crucial functions of more established storebuilders.

Price: Personal plan starts at $12/month. Ifyou want fully integrated ecommerce for your website, the minimum plan is$18/month, plus transaction fees.

3.    KaKaClo：Best One-StopApparel Supplier

KaKaClo is an Apparel Dropshipping platform that consists of over 100,000products. You will have an enormous selection of products from all the possibleapparel categories. Coats and Jackets, Dresses and Jeans, Activewear andNightwear, Lingerie and Underwear, 20 more categories to choose from.

They provide designsolutions for all of seller. Using specified logo and colors to create acustomized look for your brand is the key raising your brand awareness.

Moreover, instead of generic random packaging, KaKaClo offers the option to brand packagingfor the products you ordered.

Price: For free.

4.    Buffer: Bestfor quick-and-easy social media marketing

One of the biggest challenges with socialmedia marketing is mastering consistency. With Buffer, you can add up to tensocial media posts at a time for free which will go out automatically. If youfind you’re always forgetting to post on social media this is the social mediaautomation tool to try out. My favorite feature about Buffer is the dataanalytics you get. You can see how many people clicked your link, your reach,and more. Buffer will also let you know what your top posts are. By looking atthis data, you can better understand what works well on social to increasesocial media engagement.

5.     Data Export:Best for marketing data analyzing

It’s not only about automating traditionalmarketing tasks. It can also be about automating your reports and data. Sure,you could spend hours analyzing and digging through your marketing reports. Oryou could use the marketing automation software Data Export to do that for you.Your reports can be emailed to you hourly, daily, weekly, or monthly dependingon how many sales you get. You can choose which data points you’d like includedin your report instead of having to read through countless reports to compilethe numbers for you.

Summary: 5 best Tools for small business owners

Shopfiy：Bestoverall ecommerce site builder

Squarespace:Best for beautiful, responsive websites

KaKaClo: Best One-Stop Apparel Supplier

Buffer: Best for quick-and-easy social mediamarketing

Data Export: Best for marketing data analyzing

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When deciding which tool to use, there are afew key considerations: the type of brand you want to build, the complexity andcustomizations you want, how much time and money you can invest, and yourcurrent skills and resources.

Once you have an understanding of your needsand capabilities, choosing the right tool will be a much simpler decision.

All that’s left to do is get out there and bring your business to life!