Is it not every eCommerce business owner's dream to show up No.1 on google?

Ranking first in search engines can get you up to 30 more daily traffic so that wouldmean more people coming to your online store and making purchases. Asentrepreneurs, it can be tough to find answers to your questions, especially ifyou are working alone. In this blog, So KakaClo is constantly writing blogsthat are going to give you the answers that you need to grow your eCommercestore.

 

There's this joke in the SEO world:

If you wanted to hide a dead body you'd put it on the second page of Google. because the first page gets the most clicks and no one goes to the second page. 😊

 

Nomatter what you're selling, where you are in the world, or how new you are toselling online, getting your store ranked No.1 on Google is possible, it justtakes time and persistence.

 

To rank first at a google search result, your store's content needs to match a potentialvisitor's intent. Search engine optimization is the steps that you would taketo prove to Google that your content is relevant and that your site is worthvisiting.

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There are three types of SEO:
a), TechnicalSEO
b), On-pageSEO
c), Off-pageSEO

 

a)     TechnicalSEO

TechnicalSEO ensures that your website is optimized for mobile search engine crawlersand has good page speed.

Italso optimizes your site for humans by making sure that its structurednavigation and internal links allow for easy browsing.

 

b)     Off-pageSEO

Off-pageSEO is the primary method of directly telling readers and search engines, whatyour page is all about. This is going to include “keywords”, “topic relevance”,“meta-information” “the slug in the page URL” and your images.

 

c)      On-pageSEO

On-pageSEO essentially boils down to building backlinks. These are links that point toyour site, the more high-quality relevant backlinks that you have, the betteryour pages will rank.  

 

Whathappens when you take steps to improve your SEO, the result is that you improvethe quality and the number of people coming to your store. Once Google seesthat your online store is a good experience for shoppers, they will bump you uphigher and closer to that number one page.

Ittakes a little bit of time and a little bit of effort on your part, but SEO isa marketing channel that can produce the highest traffic and revenue for yourbusiness.

 

KakaCloshows some simple steps that you can take right now today to get you closer tothat number one spot.

 

1.      Keywords

You might have heard of keywords before, butwhat are they.

Thebest way to think of keywords is the queries that people use and type intosearch engines.

Keywordsare the words that you put onto your site so that when someone is searching forsomething in google, they find you because you have included keywords that relateto their search. You can build keywords into your page content, metadescription, title tags, URL and more.

Nowone thing to remember is that SEO has come a long way since the days of keywordstuffing, so when optimizing pages to rank for Keywords, the first step is totry and understand the topic behind it, and then you do your best to cover thattopic. The trick is to find the right keywords. The right keywords are going tohave a lot of people searching for them, but not a lot of other websites thatare using these keywords.

Usea tool called “Google keyword planner” to find those keywords. Think about thewords that people might use when they’re searching for a product.

Hereare some rules:

1)     Go for keywords with 1000+ monthlysearches.

2)     If your search term has too highcompetition, think of synonyms. So instead of hot sauce maybe we could dosomething like chilli sauce.

3)     Try to go for something that's called “Long-tailKeywords”. Long-tail keyword phrases will be easier to rank for. For example, insteadof just “hot sauce”, you could use “gluten-free hot sauce” for sandwiches.

4)     Include many keyword Phrases.

 

2.      Link building

You're also going to want to think about alink building strategy. Link building refers to the process of acquiringhyperlinks from other websites to point to your website.

Googleis going to start to see your site as trusted and reputable if it sees thatother websites are pointing to your store other people are talking about you.

Googletakes into account the number of links that are out there about your store italso considers the quality as well. So if time magazine drops your URL in theirarticle that would be considered a reputable and high-quality reference.

Relevancyis also another key factor if you do want to get started on building links thebest way to approach this is to focus on partnerships so whether that's publishersor other sites in your industry you're going to want to determine who canprovide and share value with.

Ifyou know someone who reviews hot sauces and you want to promote your hot sauce products,a really simple email introduction can be the start of a mutually beneficial relationshipwhen you're reaching out.

Here are a couple of things that you're going to wantto keep in mind.

s   In yourpitch email, start by explaining what's in it for them.

Let'ssay they have a blog post and they have links to products that are out of dateor products that no longer exist, or maybe they're missing something vital intheir post. You're going to want to give them a reason to consider featuringyour products in their content.

s   Makesure that you're not requesting links from people who are your competitors. Forexample, you're selling hot sauces, make sure that you're looking at who is writingthe actual article of top 10 hot sauces, make sure that those people are notalso selling their hot sauces, that's just something to keep in mind so thatyou're not wasting your time.

 


3.      Foundational links

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Foundationallinks are from social media profiles, business directories and niche directories.If you haven't already signed up for social media accounts like Instagram FacebookPinterest etc., then you're going to want to do that now, and it's alsorecommended that you create a profile for google my business, even if you don'thave a physical retail store, this is still going to help you improve yourlocal SEO which can help you get more local customers. The SEO benefits here areon the smaller side on you know the foundational links but this is easy to setup, and it's going to increase your discoverability


4.      Pitchgift guides

Gift guides are a list of recommended products,typically surrounding a holiday like Christmas. If you've ever googled giftideas then you've likely come across one of these articles.

Gettingyour products in the right gift guides can increase your sales they canincrease your traffic to your website as well, but inclusion in these does nothappen randomly. It is going to require some effort on your part, you'll needto contact gift guide publishers, and ask to have your product listed. When itcomes to this there is no guarantee but if your product is the right fit, you canbe included and that can help you introduce your brand and your products to anentirely new audience.


5.      PR campaigns

Press publications have a really good chance ofgetting you website visitors and establishing clout. These are all good thingscoming from an SEO perspective.

Whenwe think about a press release we're generally thinking about it in a verytraditional sense where you would submit a release to the media to get featuredin local national or industry press. But instead of hiring a pr company becausethat can be pretty costly try taking a shot at doing your publicity. If youhave a great story or if you have a super interesting product that people aregoing to want to write about, just put it out there. Get in touch with bloggersand journalists who cover businesses like yours and tell them what you're up to.

Mostwriters are indeed drowning in requests but they are still always on thelookout for a good story. Make sure that you're targeting the rightpublications and that you're sharing your brand's story especially if it iscompelling, touching, shocking or inspiring. Telling a narrative will improveyour success rate with this tactic.


6.      Site speed

Havinga fast site is not only important to keep customers from getting frustrated andleaving your site, but it's also important because Google sees this as favourable.

Googlewill reward you with increased exposure and get you closer to that No.1 rankingif you do have good site speed. One of the most common offenders are apps onyour Shopify store, start by going to your apps, start by cleaning up the onesthat you don't use, and just by doing this small step you’ll see a hugedifference in your site speed.

Videois so important in keeping your customers engaged and on your site for longer. Longsessions will increase your site's SEO performance, but ironically having aheavy video is going to slow down your site speed and that's going tonegatively affect your SEO ranking, to solve this little conundrum instead ofusing iframe which is youtube's standard embed code, use something calledlighten beds this is going to help with load times and it's going to make yoursite load faster.

For personalized recommendations on how you can increase your site speed, there isa tool on Shopify called the store speed report. You can check that out.


7.      Quality content

Google tracks how people are interacting with your site, if people land on your site, maybethey don't find what they want, or maybe your sites look an amateur they're probablygoing to press the back button, if Google sees that people are leaving rightaway they will move you down in ranks.

Ifyou create content that is keeping people engaged, google is going to up-rankyou for this.

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a. Homepage

When it comes to your home page, keep it short and snappy. Instead of opening withtwo long paragraphs that explain why your brand is the best, open with a productimage, open with a short line of copy or open with a button like a shop now, toentice people to browse and stay awhile.

For in stance, in the hot sauce store, there is beautiful photography, some teasertext and a shop now button. This is a very standard way to set up your homepage.

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b. Productpage

On your product pages, make sure that you have high-res images and also includespecific information that a customer would need to know before they make apurchase. Quality product pages are not only going to help with SEO but they'realso going to help with conversions as well, so make sure that you are payingclose attention to your product pages.