Whether you have an existing businessor you just start. You're probably no stranger to Instagram, and you may have heard some of the amazing success stories of brands that are able to experienceexponential sales growth on account of working with an influencer.

 

Influencers are individuals that have amassed an impressive audience of followers who look to them and trusttheir opinion about products, services, and other related topics.

 

From a marketing standpoint, findingthe right influencer and partnering with them to help spread awareness to your brandcould prove to be exactly what you need in order to allow your business to takeoff.

KakaClo has explored fiveinfluencer marketing tactics on Instagram that drives sales.

 

No.1 Homework

Your research is one of your mostimportant weapons as it has the ability to pave the way for a successful influencermarketing campaign. When you're first looking to work with an influencer,you'll want to approach this with a talent scouting mindset. It's very similarto a sporting scout looking for the next champion, or a record label on the huntfor the next musical icon. Finding the right influencer can bring immediateresults to your business and failure to align with the right influencer can bemoney down the drain when it comes to your social media marketing strategies.

Keep this in mind. A person is notan influencer because they have a lot of followers. What makes them an influencerto your brand? It's the fact that they and their audience can relate to whatyou sell or offer. This is the only time they should be considered aninfluencer to you.

If you sell high-quality winterjackets, which only ship within Canada, partnering with a surfboard enthusiastin California because they have

1 million followers will bring youlittle to no results because their influence on the audience doesn’tnecessarily correlate with your business or products.

Know your influence. Explore theircontent.

Read the comments on their posts, observethe engagement and see what works best with their audience. If after you'vedone your research, you find the influencer to be a good match for your brand, thenyou've cracked the first code to what may potentially be a successful campaignthat will drive sales to your business.

 

No.2:Enable customization

When planning your influencer marketingcampaign it's really easy to orchestrate all facets of the project, accordingto your brand, your brand's objectives, and your brand's identity.

However, the most successful influencermarketing partnerships and campaigns are the ones that allow influencers toexpress themselves in

their genuine, authentic way. Youwant to be careful not to suppress their creativity for the mere sake ofmirroring your brand. This can cause a negative effect on the campaign as the influencer'saudience can easily

detect that the influencer is beingscripted and molded by the brand that they partnered with. These filteredcampaigns typically end with lower engagement rates and in the worst-case scenario,negative comments and overall sentiment towards the influencer and the brand.

Leave room for some customization andor creative input from the influencer, simply because nobody knows how toengage their audience better than them. Also, remember when you're marketingthrough an influencer, you're not talking directly to your consumer, you'retalking to

your consumer indirectly through thevoice of an influencer. If done successfully, it will almost feel like a reallycool advertising translation.

 

No.3Incentivize the influencer.

In 2017, the co-founder and CEO ofPura Vida bracelets, Griffin Thall made a huge discovery when it came to hiscompany's brand ambassador program. After analyzing the data of actual salesthat his influencers were bringing in for the company, here's what he foundout. 75% of his influencers, which he referred to as reps had never made asingle sale. What made this discovery even more troubling was the fact that thecompany was sending these influencers free swag in order to promote andinfluence their audience. But unfortunately, that wasn't happening. Afterexpressing how terribly painful this realization was, griffin concluded that heneeded tiers to avoid tears. Creating incentivized tiers amongst influencersproved to be the golden solution that very soon resulted in a 300% increase insales year over year. Now you might be wondering what really changed. Pura Vidabracelets created an incentivized framework that would reward influencers atvarious levels. Based on the results they brought into the company, influencerswere so excited and motivated to reach these tiered levels of rewards that theybegan really influencing. And the rest was history. Consider using incentives thatwill bring excitement to your brand influencers and see the awesome growth thatyou can achieve with your sales.

 

No.4:Squeeze value out of your content

You did your research and you foundthe perfect influencer for your marketing campaign.

They're a creative powerhouse andyou've encouraged them to tap into their creativity and use it to theiradvantage. You even managed to get them

really excited about your brand oryour products and services with some really cool incentives while they producethe content. And now it's in your possession. What do you do now? As the oldsaying goes, when life hands you lemons, you make lemonade. A great way to seeimpressive results with your influencer marketing campaign is to maximize thevalue of the content produced. In other words, you want to squeeze all thegoodness out of the content and waste nothing. You can accomplish this byposting the content on your social media pages. And in some cases, cross-postingon the influencers page as well. You can even create mini versions and snippetsof the content if you're dealing with videos. Whatever the case may be, just ensureyou have explored every possible way of utilizing the content so you're gettingtop value for your dollar.

 

No.5: TLC(Talk, listen, connect)

Every successful relationship needsa little TLC. Once you've completed a successful influencer marketing campaign,you'll want to make sure you

follow the TLC step in order to builda good relationship with the influencer and learn how you can achieve evengreater results for your future campaigns. Let's break down the TLC acronym.

 

Talk. Have a follow-up conversationwith the influencer, and just gain a sense of their overall thoughts about thecampaign.

Did they enjoy it? Did they likethe product or service themselves? Was there any private feedback from theiraudience that they're willing to share with you?

This conversation may prove to be extremelyvaluable when it comes to planning future campaigns.

 

Listen. Now that you've asked thequestions, listen to the feedback.

What is the influencer saying? Whatare they not saying? Can you spot any trends in the comments, on their posts regardingyour brand?

Listening with your ears and youreyes, which provides you with critical information that helps you develop astrong campaign every single time.

 

Once you've completed the campaign, there's no harm in reconnecting with the influencer from time to timeto explore any further possibilities or opportunities thatmay exist between you. A trusted relationship is much more beneficial in thelong run than a one-and-done project, especially if you both enjoyed the processand saw amazing results.

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Nurture the relationship as best asyou can and the influencer may even become a loyal customer or fan of yourbrand, who promotes your products organically in the future.

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This amazing cycle can increasesales while decreasing customer acquisition costs. TLC actually offered good ROI.

More than a million of the world'smost successful brands, trust KakaClo to sell, ship, and process paymentsanywhere.

We've even created a free comprehensive step-by-step KakaClo tutorial, coveringeverything you need to do to set up and start making sales on your KakaClo account.